Description
This is the main product description (bottom).
I would maybe put all the specs here?
Example Product
$500.00
This is the description that appears next to the product photo. Therefore, I would include WHAT the product is, WHO should buy it, and THE RESULTS it will give their business. (IE: What is the goal of this template? Who is this template for? This is my opportunity to explain the WHY, rather than a lofty design-y description.)